Combatting Click Fraud
Nov 28th, 2006 by Jennifer LeClaire
According to the most recent Click Fraud Index, which monitors and reports on data gathered from more than 2,500 online advertisers, in the third quarter of 2006 the overall industry average click fraud rate on advertiser-sponsored Web links exceeded 13 percent.
Think Partnership just released ValidClick DirectAds, an advanced private-label pay-per-click (PPC) platform, designed to combat the problem. The solution is called ValidClick DirectAds.
Here’s the deal: it uses a client-side/server-side engine to analyze user behavioral data while the ad is being shown, and each click at the time of the click, so that it will not bill advertisers for fraudulent or suspicious clicks.
This is pretty cool stuff. I believe we’ll see more targeted uses for web analytics as the industry matures. Click here to learn more about this solution.
