Web Analytics Meets Web 2.0
Dec 4th, 2006 by Jennifer LeClaire
Alan K’necht, a prominent SEO expert and the president of K’nechtology Inc., a Toronto search engine optimization and search engine marketing company, is scheduled to address Web Builder 2.0 on Monday, December 4, at Cesar Palace Las Vegas.
K’necht’s address, entitled “Measuring Success: Using Web Analytics to measure ROI” will dive into the new breed of Web analytic tools that allow users to measure the success of changes to a Web site, search engine optimization efforts and online and off-line marketing efforts. During his address, the SEO expert will leverage his extensive knowledge of SEO, marketing and web development to teach attendees how to measure their success and how to learn where within their site there is room for improvement.
This is the kind of stuff I like to see. As Web 2.0 initiatives come to the fore, web analytics will be even more important. Web analytics tools are maturing right along with the web. That makes it easier and more difficult to use them. Workshops like these are good for the industry.
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