The Truth About Blog Advertising
Dec 23rd, 2006  by Jennifer LeClaire

Gregarious FeedFlare

There’s a lot of buzz around blog advertising. Heck, there’s a lot of buzz around online adveritising in general. Multiplied billions of dollars are pouring into the channel. Unfortunately, not all of it is reaping a just reward. That’s where web analytics comes into play. It helps you measure what’s working and what’s not so you can put your resources in the best possible places.

To that end, BL Ochman made some good points in her recent posting on the five myths and six facts about blog advertising. She busted the myth that says “there’s no way you can measure blog advertising” by pointing people to blogads.com, one of several big blog ad networks that offer real-time traffic and click thru rates. Niche Web analytics products can tell you a lot about your blog. It’s up to you to pay attention.

Click here to read BL’s post.