The Web “Analytics Awareness” Tipping Point
May 3rd, 2007 by Jennifer LeClaire
CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, has completed path-breaking research into the Web Analytics marketplace that finds enterprises and vendors alike working to integrate web analytics into a wide array of e-marketing services — including e-mail campaigns, keyword bid marketing, and customer segmentation — making Web Analytics a more mainstream enterprise concern.
“Web Analytics vendors are moving quickly to try to become the ‘brains’ behind their customers’ e-marketing efforts more broadly,” said Phil Kemelor, who served as lead analyst for the report. “This makes a lot of sense,” Kemelor added, “but web executives and marketing managers are finding they often lack the human and infrastructural resources required to take analytics to the next level, and we think 2007 will see enterprises addressing this more directly as Web Analytics appears more frequently on corporate radars.”
All the industry insiders I talk with tell me this is a coming of age year for Web analytics. The truth is, Web analytics is already of age, and maturing, but we are entering into the era of what I call “analytics awareness” where the masses begin to recognize the value of measuring data.
Click here to read the rest of the findings.
August 3rd, 2007 at 4:50 am
[…] does not Equal Causation Aug 3rd, 2007 by Pedro Sostre Gregarious FeedFlare With web analytics getting more mainstream recognition and companies looking to undertrained employees to report on analytics, I’ve seen several […]