Web Analytics a Boon for Recruiters
May 18th, 2007  by Jennifer LeClaire

Staffing firm Aquent and Eric T. Peterson, noted web analytics author, consultant, and speaker, have announced a first-of-its-kind partnership to help organizations more successfully leverage web analytics as part of their online marketing efforts. Peterson, head of Web Analytics Demystified, will work with Aquent to create an end-to-end solution for organizations seeking everything from web analytics strategy and vendor assessment to software deployment and team staffing.

“Understanding your website‚s performance is essential to online marketing success. Unfortunately, many organizations struggle with people, process, and technology challenges as they attempt to leverage advanced web analytics,” Peterson said. “Combining my firm’s approach to web analytics strategy with Aquent’s proven ability to provide high-quality staff will allow our clients to effectively address all three of these challenges.”

Eric is on to something here. I knew it would only be a matter of days after leaving Visual Sciences that he would strike a partnership of some sort, but I didn’t see this one coming. This is brilliant, what with the online job search space growing and talent crunches making it more difficult for recruiters to find superstar employees becoming a long-term reality in many industries.

Web analytics is applicable to any industry doing business online, but this is a particularly good place to start. Aquent’s clients truly will be able to accomplish more in less time with fewer resoures with the appropriate collection, analysis and application of web analytics data.