Web Analytics and Conversion Content
Jun 11th, 2007  by Jennifer LeClaire

We talked about Conversion Content a bit in an earlier post.

For our Web analytics purposes, you’d rely on A/B and multivariate testing to optimize around Conversion Content. An attorney may find that a version of his site that offers an introductory video that talks about the last big case he won generates more leads than the version that merely advertises his credentials, or vice versa.

An online catalogue may discover that copywriting that’s written in a conversational tone draws more conversions than copywriting that’s written in a formal tone. But that may not be true for a dermatologist’s Web site, where potential patients may feel better about a doctor’s big vocabulary.

Indeed, the way your visitors respond to your content can tell you much about who your visitors are and how to further optimize your site to meet their needs.

Are you starting to get the picture. Conversion Content works hand in hand with Conversion Design to offer up your best chances at closing the deal.