AnalyticsInsider
The Analytics Blog from the Authors of Web Analytics For Dummies

eBay Analytics?
Jun 15th, 2007  by Jennifer LeClaire

eBay market researcher Terapeak is offering a free eBay research package that offers members complete reports on keywords or products, including information on the best times to sell, pricing, listing formats and features that maximize sales, and keyword and title recommendations to help online auction sellers increase profits for their businesses.

This is pretty cool stuff from a web analytics perspective. Think of it. You can’t determine much of what happens on the auction you list – beyond that cheesy people counter. Real-time feedback and suggestions on which keywords will help boost conversions is welcome.

Terapeak.com also offers advanced research tools to help eBay sellers find
the hottest products, research their competition, and analyze sales around the world for up to two years back. For those who do lots of business on eBay, these tools are worth checking out. From the web analytics enthusiast’s perspective, it’s just neat to see folks use stats to boost conversions – no matter the venue.

One Response to “eBay Analytics?”
  1. Ted Says:

    This sounds sweet. I’ve been beating my head, trying to setup a google analytic goal to track my ebay sales - hopefully Terapeak can help.

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