What, Why, How: Web Analytics
Jul 3rd, 2007 by Jennifer LeClaire
Go-To-Market Strategies is banging the web analytics drum with questions like, “How well is your website performing?” Go-To-Market suggests, and we agree, that if you aren’t asking yourself that question, you should be. And when you do, you should be answering it based on quantitative metrics and thoughtful analysis.
Although Go-To-Market is offering a true “dummies” look at web analytics (dumber even than our Web Analytics For Dummies book in terms of the level of exploration) the fact that articles like this are making their way around the Internet is good news. And, if you are a complete web analytics newbie be sure to read the article. You may learn something.
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