Make Up Your Mind!
Jul 12th, 2007 by Jennifer LeClaire
Scan Alert has issued a report called “Digital Window Shopping 2007.” Scan Alert’s analysis of more than 2.6 million online sales reveals how consumers are taking more time than ever to make up their minds about where they want to spend their money online.
In 2005, the average time delay between a consumer’s first visit to a website and the time of purchase was just over 19 hours. The 2007 report figure is more than 34 hours.
The report also details why advertisers must reevaluate their pay-per-click (PPC) advertising campaigns, discusses how retailers can influence “cautious shoppers” to buy more often, and shows how shopping cart abandonment is a well established habit of the modern online shopper.
Click here to visit ScanAlert to read the full report. There are some interesting insights here that you don’t want to miss.
