WebTrends Unveils Visitor Scoring Technology
Jul 27th, 2007  by Jennifer LeClaire

Eric T. Peterson is calling it a “unique method to explore visitor engagement.”

Gartner’s Bill Gassman is convinced that businesses need analysis tools that offer a thorough view of every customer, knowing who they are and what they have done, no matter what the channel.

Both web analytics gurus are speaking of WebTrends latest offering: WebTrends Marketing Lab 2, an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing.

The suite includes WebTrends Score, a patented technology that improves the way marketers quantify visitor engagement and measure the value and interests of customers, and WebTrends Visitor Intelligence, a full-featured, multi-dimensional reporting and analysis solution for enterprise organizations that require deep visitor and marketing intelligence.

After reviewing WebTrends Score, Jim Sterne, founding president of Web Analytics Association and director of eMetrics Summit said, “not only is this on the money, this is the money.”

I agree with Eric, Bill and Jim. What say you? I’d love to hear from some folks who are using or are planning to use these new features.