An Analytics Talent Crunch
Aug 1st, 2007 by Jennifer LeClaire
Web analytics usage has reached mainstream status, with 82 percent adoption among companies surveyed recently by Aberdeen Group. However, a vast range of maturity exists regarding analytics process, data analysis and corporate understanding of Web metrics.
A fundamental impediment precluding many companies from building a successful analytics program is a lack of skilled employees required to manage, distribute and analyze Web analytics. So says John Lovett, Aberdeen’s analytics guru, in an article over at The E-Commerce Times.
I couldn’t agree with him more. There is definitely a talent dearth in the web analytics world. Too few who really understand the nuances and how to apply the stats to optimization efforts. What’s it going to take to raise up a new generation of web analytics Sherpas?
Click here to read the rest of Lovett’s insights on the E-Commerce Times.
