Q&A with WebTrends’ Tim Kopp, Part II
Aug 3rd, 2007 by Jennifer LeClaire
As promised, here’s part two of the exclusive Q&A with WebTrends’ Tim Kopp about the company’s latest product, Score.
How does that translate into actionable strategies? Can you offer our readers and example of how to take that data and use it to boost conversions, for instance?
With WebTrends Score adding depth to your online visitor profiles now you are able to provide focused, targeted marketing messages. In our travel example, now you can target those visitors who are most engaged and most likely to convert with a very specific message about all inclusive travel packages to the Caribbean.
Score gives you the ability to find out who is most engaged prior to a conversion event so you are able to focus your efforts on only those visitors with the potential to add value to your business. Not only does this lead to increased conversion but also greater efficiency in your marketing effort because you are having conversations with the right visitors.
As markets continue to fragment, higher demands are placed on the timeliness and relevance of a message. WebTrends Visitor Intelligence helps marketing analysts quickly uncover, target, and act on micro-segment opportunities. Unlike web analytics vendors limited to broad, single-visit segmentation, WebTrends Visitor Intelligence enables ad hoc, multi-dimensional analysis of data centered on individual visitor profiles that become richer over multiple site visits.
How else can this new suite of tools help web site owners optimize?
With WebTrends Dynamic Search, an on-demand solution that captures real-time data from major search networks, analyzes performance, automatically adjusts the variables, and re-allocates online spending to profitably scale investments. The industry’s most sophisticated search marketing solution that leverages True Optimization to continuously monitor, measure, and tune the variables impacting the success of paid search advertising.
WebTrends Analytics provides comprehensive optimization into all aspects of the online experience, driving increased customer engagement, response and conversion.
• Comprehensive insight to optimize all aspects of the online experience, from marketing and organizational productivity, to site content and usability, driving increased engagement, response and conversion.
• Powerful collaboration tools and KPI dashboards deliver insight across organizations to understand and improve how visitors interact with web sites and marketing initiatives.
