Web Analytics Made Easy
Aug 9th, 2007 by Jennifer LeClaire
Join Eric T. Peterson, consultant, practitioner, and best-selling Web analytics author as he outlines his strategy for making Web analytics easy! Based on volumes of recently collected data and nearly a decade in the field, Mr. Peterson will demystify many problems common to Web analytics and get your company headed in the right direction.
It’s easy to be overwhelmed by the volume of metrics and reports that analytics professionals receive every day, but if you set specific goals and can avoid some of the common mistakes, web analytics can positively transform your organization. Regardless of the technology you use or your level of experience with Web analytics, this is a must-see Web analytics presentation.


