Visual Sciences Boosts Site Search
Aug 29th, 2007 by Jennifer LeClaire
Visual Sciences has released Search 5.0. Brian Sullivan, senior vice president and general manager of search and content solutions at Visual Sciences
Brian Sullivan, senior vice president and general manager of search and content solutions at Visual Sciences, says site search is one of the most effective selling tools for any e-commerce Web site, so it is important that businesses are able to optimize their solution in time for the holiday season.
I agree. I’m big on site search because it’s a key to greater conversions. What if you offer ski caps, but your customers are calling them wool caps? They come up empty and go to your competitor. Site search also gives you insight into what your customers are searching for that you may not have. The opportunities are vast.
