Interactive Advertising Feels The Web Analytics Revolution
Sep 10th, 2007  by Pedro Sostre

There’s a good article at e-advertising new source ADOTAS on The Web Analytics Revolution.

“The Web analytics industry has come on in leaps and bounds over the last few years. The rise in prominence of relatively easily deployable tag based systems has catapulted the industry into the mainstream and everyone from the smallest mom & pop operation, right up to giants like Comcast & QUALCOMM, have embraced the discipline. The extent to which their analytics programs integrate within their existing business of course differ greatly, but whether it’s Joe’s Crab Shack down the road or a global corporation with thousands of employees, the ultimate goal remains the same: performance insight.”

According to the writer, the revolution is being driven by:

1. Accessibility
2. KPIs vs. FGRs (Feel-Good-Reports)
3. Integration
4. Awareness

Check it out- Full article