Introducing Web Analytics 2.0
Sep 20th, 2007 by Jennifer LeClaire

You’ve heard of Web 2.0, so wouldn’t it stand to reason that Web Analytics 2.0 wouldn’t be too far behind? Avinash Kaushik is introducing the term this week and it’s a timely introduction. What is Web Analytics 2.0, you ask? Here’s Avi’s definition:

Web Analytics 2.0 is:

(1) the analysis of qualitative and quantitative data from your website and the competition,
(2) to drive a continual improvement of the online experience that your customers, and potential customers have,
(3) which translates into your desired outcomes.

What can I say? Brilliant. I’ll leave it to Avi to open up the details. Click here to read his blog entry called Rethink Web Analytics.

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