How Do You Measure Social Media, Anyway?
Sep 27th, 2007 by Jennifer LeClaire
What does Paul Strupp, Corporate Analytics Manager at Sun Microsystems, have to say about blog analytics and RSS? What are the challenges of measuring blogs? How do you measure success with blogs? How are blog metrics integrated with other web site metrics? The Web Analytics Association, or WAA, asked him all that and more.
This is a timely topic. I’m serving on the Social Media Committee at the WAA, where we are developing standards for these types of new media tools. This is really history in the making, and I’m proud to be part of it. So when I saw Paul’s interview, I was excited to glean his perspectives on the issue. He makes some good points and has the experience to be a credible voice.
Click here to get to the podcast. You can also read a transcript.
