Web Analytics Industry Shoots Self in Foot
Nov 28th, 2007  by Jennifer LeClaire

Gregarious FeedFlare

CMS Watch reports organizations are now considering vendor commitment to their customer base and product development paths to be more critical as a result of the recent shake-up and shake-out in the web analytics industry.

Who could blame them? First John Marshall leave ClickTracks and the prices soar. Now WebTrends management is breaking up with no warning. This is downright bad for the industry. At the same time, we’ve got Google and Microsoft, two stable companies with proven track records, making moves in the industry. It doesn’t seem to me a good time to rock the analytics boat.

I’ll leave you with this comment from CMS Watch founder, Tony Byrne:

“While Web managers and marketers may want to concentrate on the value of analytics for their organizations, they need to be aware of the larger marketplace environment and how it can seriously impact their investment in web analytics solutions. It is absolutely necessary to stay current with your vendor’s business strategy.”

I couldn’t agree more.