NuConomy Takes Web Analytics Past Page View
Oct 30th, 2008 by Jennifer LeClaire

NuConomy is aiming to take web analytics beyond the page view model with the public launch of NuConomy Studio, a web analytics and optimization platform that was developed to help publishers, advertisers and users better understand and act on social marketing performance and community engagement.

The tools are free to use and NuConomy has opened up registration to new customers.

With its public launch, NuConomy is boldly claiming to reinvent the concept of web analytics. One thing is certain: The platform’s proactive analytics automates the tedious chores of slicing and dicing data and building customized reports. Its intelligent data mining engine continually monitors every aspect of site traffic and user behaviors and automatically highlights the most important things to make businesses better. These insights are available onsite or via email/RSS feed.

As NuConomy describes it, this unique approach can uncover patterns that otherwise would have been buried under mass amounts of data, such as a change in commenting trends for European visitors, or important changes in a campaign’s performance. Companies without specialized analysts can get the data they need to make an impact, and in-house analysts no longer need to spend their time slicing data and can focus on more important initiatives — such as analyzing conclusions and converting them into action, according to the company.

Designed for today’s dynamic web, NuConomy’s metrics measure the social elements of digital media, including Flash, AJAX, and Silverlight applications, along with page views, uniques, and other traditional analytics. With new insight into real world behavior on the web (like comments, ratings, video plays, sharing links, purchases), publishers, advertisers, and business executives can finally see the people behind the numbers and measure the engagement, or lack thereof, in order to cultivate relationships and brand interactions, optimize social media programs, and better monetize ads and e-commerce offerings, the company said.

By tracking engagement and site activity at the individual user level, NuConomy’s module automatically builds rich behavioral profiles, or interest maps, for each user — such as who is posting comments on bikes or sharing music recommendations with friends. This level of detail gives publishers a deeper understanding of user behavior so they can optimize their sites and marketing messages for different audience segments, even different individuals.

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NuConomy Takes Web Analytics Past Page View
Oct 30th, 2008 by Jennifer LeClaire

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NuConomy Takes Web Analytics Past Page View Oct 30th, 2008 by Jennifer LeClaire

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NuConomy Takes Web Analytics Past Page View
Oct 30th, 2008 by Jennifer LeClaire