About the Authors

Pedro Sostre

Pedro Sostre fell in love with the World Wide Web, its opportunities and its challenges in 1999. Since then he’s done everything from freelance design and marketing consulting to, multimedia design for a major dot com, to Principal and Creative Director of his own firm. In the course of his career, he’s had the opportunity to create work for companies like CBS Sportsline, BMW Motorcycles, Reebok and Motorola, among others.

Recognized as an Internet business and marketing guru, Pedro is a columnist for Revenue magazine and is regularly quoted in media outlets, including Microsoft.com, Web Host Industry Review, and Internet advertising hot spot Adotas. Pedro’s coveted knowledge has also landed him invitations to judge design awards at Content Week. The Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit.

An accomplished affiliate marketer with several successful Internet properties that prove Conversion Design works, Pedro is a New Media entrepreneur who understands how to blend art and business to reap financial rewards.

Click here to learn more about Pedro Sostre’s firm, Sostre & Associates.

 

Jennifer LeClaire

Jennifer LeClaire has been chronicling e-commerce since its humble beginnings. She has witnessed the rise, fall and resurrection of Dot-com Land. Jennifer’s tech news credits include The E-Commerce Times, Information Week and Inc.com, among others. In fact, tens of millions of readers rely on Jennifer for straight-up business and technology news and insightful special reports each year.

Jennifer is also a veteran business news journalist, with credits including the Associated Press, the New York Times, and CBS and ABC News. Jennifer is a weekly guest technology analyst on CBS Radio’s KMOX, where she shares the real news behind technology headlines with millions of listeners nationwide.

Jennifer launched Revelation Media Networks, an integrated marketing communications firm, in 2005 to address marketing myths. Online or offline, Jennifer works with companies to measure marketing campaigns as accurately as accounting systems measure balance sheets.

Jennifer’s unique blend of technology journalism and business marketing savvy leaves her with a strategic perspective on issues that impact Corporate America’s bottom line, technology being merely one of them.

Click here to learn more about Jennifer LeClaire’s writing business.