AnalyticsInsider
The Analytics Blog from the Authors of Web Analytics For Dummies

Archive for the 'Actionable Analytics' Category

Debating Ominiture & Coremetrics New Offerings
Sep 25th, 2007  by Jennifer LeClaire
CMS Watch is offering a closer look at new products from Ominiture and Coremetrics. Check out Phil Kemelor's analysis and let us know if you think he's on target. Omniture, Coremetrics, get in on the conversation. Do you think your products were reviewed accurately? What would you like to add?...

Introducing Web Analytics 2.0
Sep 20th, 2007  by Jennifer LeClaire
You've heard of Web 2.0, so wouldn't it stand to reason that Web Analytics 2.0 wouldn't be too far behind? Avinash Kaushik is introducing the term this week and it's a timely introduction. What is Web Analytics 2.0, you ask? Here's Avi's definition: Web Analytics 2.0 is: (1) the analysis of qualitative ...

Web Analytics Meets Behavioral Targeting
Sep 19th, 2007  by Jennifer LeClaire
There's been a lot of talk in the news lately about behavioral targeting, especially since Yahoo acquired BlueLithium for $300 million earlier this month. (Click here to check out my story on the deal.) But how does behavioral targeting and web analytics fit together? Anil Batra gives it a good ...

Avoiding Report Surfing
Sep 18th, 2007  by Jennifer LeClaire
Dennis Mortensen introduces a term called "report surfing." He defines it as "an unfortunate behavior in the usage of Web Analytics tools and one of the greatest sins one as a Web analytics practitioner can do." In essence, he's talking about browsing the canned reports with no real agenda. I ...

When Sci-Fi Meets Web Analytics
Aug 6th, 2007  by Jennifer LeClaire
OK, Star Trek fans. Here's your chance to have some fun with Web analytics. Check out this post over at InformationWeek, where we learn how Matt Bailey uses Captain Kirk, et. al. to demonstrate how to analyze Web sites. Click here to read the article. I wish I had written ...

With web analytics getting more mainstream recognition and companies looking to undertrained employees to report on analytics, I've seen several disturbing trends. Hence, I'm going to start a series on Bad Analytics Trends. The first of these trends in the idea that correlation does not equal causation. ...

Are PageViews the Wrong Metric?
Jul 17th, 2007  by Pedro Sostre
I'm not really sure, but that's what Beth's Blog seems to be proclaiming. Either way, it makes for good reading.


    Archives