I'm not really sure, but that's what Beth's Blog seems to be proclaiming. Either way, it makes for good reading.

There's an entry-level, albeit helpful article in the Intranet Journal that's actually refreshing. It lays a foundation for Pedro's Conversion Design concept by heralding the virtues of looking before you leap into a portal redesign. Far too many enterprises jump on the fast track to redesign without ever taking a ...

MarketingSherpa has a good article on Measuring Web 2.0: How to Promote the Features That Get the Best ROI. The outlines goes like this: Identify unique online actions that show user engagement. Refine Web analytics system to capture event data. Create metrics to score visitor activity. Track “event streams” along with clickstreams. Mine event ...

ExactTarget has more than 5,500 customers (both enterprise and small business). Retailers use ExactTarget’s retail e-mail solution to help minimize abandoned shopping carts, and remarket to potential shoppers, in two ways. First, ExactTarget’s e-mail solution allows retailers to send targeted, timely, interesting e-mails about products customers might like. The items ...

The Web Analytics Association (WAA) today announced the WAA Base Camp, a series of one-day web analytics workshops that offer valuable information for newcomers, current practitioners and veterans alike, providing a solid foundation in website measurement, with authoritative course materials taught by industry experts. The first workshop, "Introduction to Web Analytics," ...

Shopping cart abandonment. It's hardly a new storyline, but it seems no matter how often tech news reporters spotlight the topic there remains an enormous number of e-commerce venues that devour the information. That's because the problem is still a significant and costly one. According to a September 2006 MarketingSherpa report, the ...

Go-To-Market Strategies is banging the web analytics drum with questions like, "How well is your website performing?" Go-To-Market suggests, and we agree, that if you aren't asking yourself that question, you should be. And when you do, you should be answering it based on quantitative metrics and thoughtful analysis. Although Go-To-Market ...