I was talking on the phone last week with a consultant who understands the power of words. He also understood the power of analytics, but admitted he was clueless as to how to really make web analytics work for him. This is the disconnect that's still prevalent in the web ...

Mike Murray is telling it like it is this week over at FathomSEO. Mike recounts how a business executive asked him why web analytics is so important to natural search engine optimization. He wanted to say "it's a no-brainer," but he went on to explain: web analytics is about optimal ...

You've heard of Web 2.0, so wouldn't it stand to reason that Web Analytics 2.0 wouldn't be too far behind? Avinash Kaushik is introducing the term this week and it's a timely introduction. What is Web Analytics 2.0, you ask? Here's Avi's definition: Web Analytics 2.0 is: (1) the analysis of qualitative ...

Dennis Mortensen introduces a term called "report surfing." He defines it as "an unfortunate behavior in the usage of Web Analytics tools and one of the greatest sins one as a Web analytics practitioner can do." In essence, he's talking about browsing the canned reports with no real agenda. I ...

Andrew Goodman opens up the topic of Web analytics history on his blog. It's good timing, with the buzz building around the E-Metrics Summit. Web analytics has exploded and is going to explode even more. I agree with what Andy said, "The trick will be, how to manage the rapid ...