I was just in Boston and Chicago teaching a Web Analytics Association Boot Camp and extolling the virtues of the WAA standards committee in both classes. "We desperately need more industry standards," I told the class. "And the WAA is making great progress." Lo and behold, even as I was speaking, ...

TheNonProfitTimes is introducing its readers to web analytics with a primer that includes the usual definitions and free tool suggestions. What strikes me is that it's opening the eyes of yet another audience. Soon the eyes of the entire web site owning world will be open to this technology. The ...

Join Eric T. Peterson, consultant, practitioner, and best-selling Web analytics author as he outlines his strategy for making Web analytics easy! Based on volumes of recently collected data and nearly a decade in the field, Mr. Peterson will demystify many problems common to Web analytics and get your company headed ...

With web analytics getting more mainstream recognition and companies looking to undertrained employees to report on analytics, I've seen several disturbing trends. Hence, I'm going to start a series on Bad Analytics Trends. The first of these trends in the idea that correlation does not equal causation. ...

ExactTarget has more than 5,500 customers (both enterprise and small business). Retailers use ExactTarget’s retail e-mail solution to help minimize abandoned shopping carts, and remarket to potential shoppers, in two ways. First, ExactTarget’s e-mail solution allows retailers to send targeted, timely, interesting e-mails about products customers might like. The items ...

The Web Analytics Association (WAA) today announced the WAA Base Camp, a series of one-day web analytics workshops that offer valuable information for newcomers, current practitioners and veterans alike, providing a solid foundation in website measurement, with authoritative course materials taught by industry experts. The first workshop, "Introduction to Web Analytics," ...

Shopping cart abandonment. It's hardly a new storyline, but it seems no matter how often tech news reporters spotlight the topic there remains an enormous number of e-commerce venues that devour the information. That's because the problem is still a significant and costly one. According to a September 2006 MarketingSherpa report, the ...