Shopping cart abandonment. It's hardly a new storyline, but it seems no matter how often tech news reporters spotlight the topic there remains an enormous number of e-commerce venues that devour the information. That's because the problem is still a significant and costly one. According to a September 2006 MarketingSherpa report, the ...

Go-To-Market Strategies is banging the web analytics drum with questions like, "How well is your website performing?" Go-To-Market suggests, and we agree, that if you aren't asking yourself that question, you should be. And when you do, you should be answering it based on quantitative metrics and thoughtful analysis. Although Go-To-Market ...

I was talking with Reese Spykerman, a web designer who specializes in blogs, about blog analytics. Reese agreed with me that web analytics can be a powerful asset for a blogger, particularly if the blog serves as a business or self-promotional vehicle. Analytics tools can help measure traffic, the popularity ...

Need some web analytics education? What better place to go than the Web Analytics Association? The WAA-UBC Award of Achievement program is designed to be the most complete, intensive course on optimizing business goals through web analytics for marketers and IT professionals. Participants gain practical approaches to assessing web analytics tools, ...

Google accounted for 65.13 percent of all U.S. searches in May, according to Hitwise. Yahoo! Search, MSN Search and Ask.com each received 20.89, 8.40 and 3.92 percent respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.66 percent of U.S. searches. That doesn't mean, ...

Gil Ben-Dov, VP of Sales and Marketing at Market2Lead, has an interesting perspective on the most detrimental mistakes you can make as you analyze your data. He argues, for example, that Web analytics has always been about the aggregated behavior of visitors on your website, such as click through ...

Measuring your digital adveritising success from click rates instead of conversion rates is a potentially deadly sin in the web analytics world. Conversion rate refers to the number of visitors to a website that end up performing a specific action (product purchase, email opt in, etc.,) that leads to a ...