While many are lauding the Google-Salesforce Alliance, some are skeptical. I got an e-mail from Phil Fernandez, president and CEO of Marketo, Inc. Marketo was founded by former Epiphany executives. Epiphany was acquired by SSA Global, now part of Infor, in 2005. Marketo provides marketing automation software that aims ...

ClickTale launched a web analytics contest last Thursday. In essence, ClickTale is looking opening up a virtual suggestion box, looking for input from people about what they type of information they want to know about their web visitors. "Specifically, imagine you could track thousands of visitors and millions of page events. ...

The Emetrics Summit 2007 will be held at the Hotel Russell, Russell Square, London, on 29-30 March. It's good to see Jim pressing on with these summits, of which this is the fifth. As a journalist, I've known Jim for many years and his insights are strategic. He's been ahead of ...

WebTrends snapped up ClickShift, an online advertising optimization provider. WebTrends' Chief said marketers had a need and this will help them fill it. I couldn't agree more that marketers have the need. We'll have to wait and see if this fills it, of course, but it looks like a good ...