AnalyticsInsider
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Archive for the 'Analytics News' Category

A Web Analytics Coverage Bonanza
Mar 14th, 2008  by Jennifer LeClaire
Check out Internet Retailer this week. There's a slew of stories on web analytics. Check out a few of the headlines: Web analytics the leading source for merchandising plans, study says Web analytics tops customer-experience spending priority list for 2008 CableOrganizer.com boosts conversion rates by 10% with web analytics Omniture and Baidu.com bring web ...

Google Analytics Meshes with Google Audio Ads
Mar 7th, 2008  by Jennifer LeClaire
Google Audio Ads advertisers can now see how their campaign metrics for impressions, ad plays, markets, and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted in greater amounts of traffic and conversions on ...

Web Analytics Skills Shortage
Feb 28th, 2008  by Jennifer LeClaire
e-Consultancy asked Richard Foley, president of the Web Analytics Association, a few questions about where that cash is likely to go at a time when companies are struggling to recruit experienced analytics staff. He draws from the WAA's recent global survey to respond, and it's a good discussion. Click ...

Need Help With Web Analytics?
Dec 7th, 2007  by Jennifer LeClaire
Megan Burns over at Forrester put out a new survey of vendor-neutral Web analytics consultants uncovered 91 firms across North America, Europe, and Asia-Pacific. The market is dominated by small firms that average fewer than five full-time consultants. However, she explains, these vendors are fairly experienced, reporting an average of ...

Web Analytics Industry Shoots Self in Foot
Nov 28th, 2007  by Jennifer LeClaire
CMS Watch reports organizations are now considering vendor commitment to their customer base and product development paths to be more critical as a result of the recent shake-up and shake-out in the web analytics industry. Who could blame them? First John Marshall leave ClickTracks and the prices soar. Now WebTrends ...


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