Microsoft announced the beta version of its Web analytics software -- Gatineau -- in October. Like Yahoo's Panama, Microsoft is focusing its technology primarily on its AdCenter service. What everyone wants to know is: How does Gatineau compare to Google Analytics? Phil Kemelor, a contributing analyst over at CMS Watch is ...

Despite the industry-wide consolidation going on in web analytics, it still sort of shocked me to hear the news that Omniture was acquiring Visual Sciences. According to the release: The combination of Omniture and Visual Sciences creates a company with substantial scale and resources to deliver industry leading products and ...

With the eMetrics Summit underway in Washington, D.C., Google took advantage of the captive audience of industry analysts and Web analytics gurus from Fortune 500 companies to announce changes to its platform. On Tuesday, Google introduced new features to Google Analytics, including site search reporting and event tracking, and an updated ...

Looking for a blog analytics tool? Clicky Web Analytics 2.0 hopes you'll give their new beta a try. Clicky gives you details about every visitor to your website, including their IP address, web browser, operating system, geolocation, language, and screen resolution, as well as every action they made on your ...

Visual Sciences has released Search 5.0. Brian Sullivan, senior vice president and general manager of search and content solutions at Visual Sciences Brian Sullivan, senior vice president and general manager of search and content solutions at Visual Sciences, says site search is one of the most effective selling tools for any ...