As promised, here's part two of the exclusive Q&A with WebTrends' Tim Kopp about the company's latest product, Score. How does that translate into actionable strategies? Can you offer our readers and example of how to take that data and use it to boost conversions, for instance? With WebTrends Score adding ...

AnalyticsInsider talked with WebTrends' Tim Kopp about its latest product - WebTrends Score. Listen in on part one of this interview. How exactly does WebTrends Score improve the way marketers quantify visitor engagement and measure the value and interests of customers? How is it different from what’s out there today? WebTrends ...

Eric T. Peterson is calling it a "unique method to explore visitor engagement." Gartner's Bill Gassman is convinced that businesses need analysis tools that offer a thorough view of every customer, knowing who they are and what they have done, no matter what the channel. Both web analytics gurus are speaking of ...

Details about Gatineau, Microsoft's anticipated web analytics tool, have leaked onto the Internet. Apparently, Redmond will issue a beta version of the tool this summer, which could mean any day now. This will put Microsoft in direct competition with Google once again, but does Microsoft have a snowball's chance in ...

ExactTarget has more than 5,500 customers (both enterprise and small business). Retailers use ExactTarget’s retail e-mail solution to help minimize abandoned shopping carts, and remarket to potential shoppers, in two ways. First, ExactTarget’s e-mail solution allows retailers to send targeted, timely, interesting e-mails about products customers might like. The items ...

I was talking with Reese Spykerman, a web designer who specializes in blogs, about blog analytics. Reese agreed with me that web analytics can be a powerful asset for a blogger, particularly if the blog serves as a business or self-promotional vehicle. Analytics tools can help measure traffic, the popularity ...

Webstat.com has launched a new affiliate program for its NextSTAT product line. This idea is to bring cooperative vendors together to provide web site owners with a complete marketing solution. Sound reminiscent of Eric T. Peterson's recent strategic alliances with complimentary vendors, to some degree. Dan Galbraith, President of Webstat.com LLC ...