Eric T. Peterson is calling it a "unique method to explore visitor engagement." Gartner's Bill Gassman is convinced that businesses need analysis tools that offer a thorough view of every customer, knowing who they are and what they have done, no matter what the channel. Both web analytics gurus are speaking of ...

Details about Gatineau, Microsoft's anticipated web analytics tool, have leaked onto the Internet. Apparently, Redmond will issue a beta version of the tool this summer, which could mean any day now. This will put Microsoft in direct competition with Google once again, but does Microsoft have a snowball's chance in ...

ExactTarget has more than 5,500 customers (both enterprise and small business). Retailers use ExactTarget’s retail e-mail solution to help minimize abandoned shopping carts, and remarket to potential shoppers, in two ways. First, ExactTarget’s e-mail solution allows retailers to send targeted, timely, interesting e-mails about products customers might like. The items ...

I was talking with Reese Spykerman, a web designer who specializes in blogs, about blog analytics. Reese agreed with me that web analytics can be a powerful asset for a blogger, particularly if the blog serves as a business or self-promotional vehicle. Analytics tools can help measure traffic, the popularity ...

Webstat.com has launched a new affiliate program for its NextSTAT product line. This idea is to bring cooperative vendors together to provide web site owners with a complete marketing solution. Sound reminiscent of Eric T. Peterson's recent strategic alliances with complimentary vendors, to some degree. Dan Galbraith, President of Webstat.com LLC ...

I usually poke around in Google Analytics every few days or so, but the past few weeks have been extra-busy and since Google was never my primary analytics app- I just hadn't looked at it since all the recent updates. I must say ...

eBay market researcher Terapeak is offering a free eBay research package that offers members complete reports on keywords or products, including information on the best times to sell, pricing, listing formats and features that maximize sales, and keyword and title recommendations to help online auction sellers increase profits for their ...