I was talking on the phone last week with a consultant who understands the power of words. He also understood the power of analytics, but admitted he was clueless as to how to really make web analytics work for him. This is the disconnect that's still prevalent in the web ...

With web analytics getting more mainstream recognition and companies looking to undertrained employees to report on analytics, I've seen several disturbing trends. Hence, I'm going to start a series on Bad Analytics Trends. The first of these trends in the idea that correlation does not equal causation. ...

There's an entry-level, albeit helpful article in the Intranet Journal that's actually refreshing. It lays a foundation for Pedro's Conversion Design concept by heralding the virtues of looking before you leap into a portal redesign. Far too many enterprises jump on the fast track to redesign without ever taking a ...

Scan Alert has issued a report called "Digital Window Shopping 2007." Scan Alert's analysis of more than 2.6 million online sales reveals how consumers are taking more time than ever to make up their minds about where they want to spend their money online. In 2005, the average time delay ...

Shopping cart abandonment. It's hardly a new storyline, but it seems no matter how often tech news reporters spotlight the topic there remains an enormous number of e-commerce venues that devour the information. That's because the problem is still a significant and costly one. According to a September 2006 MarketingSherpa report, the ...