The analytics die-hards out there are probably already aware of the semi-recent (08/2006) acquisition of ClickTracks. Unlike my super-talented partner on this website, Jennifer Leclaire, I am not a journalist so I didn't feel led to comment on that bit of news. I did learn recently however that ...

It’s been said that content is king, but in a maturing Web world not just any content will do. Search engines are clogged with blog entries and copywriting that is Search Engine Optimized beyond coherence. Different from keyword density (the ratio of the number of occurrences an individual keyword to ...

We talked about Conversion Content a bit in an earlier post. For our Web analytics purposes, you’d rely on A/B and multivariate testing to optimize around Conversion Content. An attorney may find that a version of his site that offers an introductory video that talks about the last big case he ...

Another player in the travel industry is getting on board with web analytics. El Al Airlines, a major carrier in Israel, is deploying ClickTracks JDC, which includes search engine optimization, display ads, paid search and web analytics. El Al's goal is to optimize the customer experience. Specifically, the airline is looking ...

Interested in boosting your conversion rate? While using Paypal traditionally hasn't been the best option, it may work out just fine if your target market is under 35. Web analytics, of course, can help you test the theory for yourself. After all, whatever works, right? If I told you Paypal ...

I was pleasantly surprised to see use of the term Conversion Design on Craig Cannings' blog at blog.esalesguru.com. My partner, Pedro Sostre, coined the term and began teaching readers about it in his Revenue magazine column, "By Design Makeover." Conversion Design, as Pedro defined it, is where business goals meet aesthetics. ...