I've previously mentioned my affinity for Compete.com and now they've got something new for us. It's called Search Analytics. According to their email announcement: A marketer at any size company, with any level of search marketing experience, can immediately benefit from the new Web-based resource that ...

There's been a lot of talk in the news lately about behavioral targeting, especially since Yahoo acquired BlueLithium for $300 million earlier this month. (Click here to check out my story on the deal.) But how does behavioral targeting and web analytics fit together? Anil Batra gives it a good ...

There's a good article at e-advertising new source ADOTAS on The Web Analytics Revolution. "The Web analytics industry has come on in leaps and bounds over the last few years. The rise in prominence of relatively easily deployable tag based systems has catapulted the industry ...

Measuring your digital adveritising success from click rates instead of conversion rates is a potentially deadly sin in the web analytics world. Conversion rate refers to the number of visitors to a website that end up performing a specific action (product purchase, email opt in, etc.,) that leads to a ...

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over ...