I'm still surprised at how global we've become. I recently came across this Catalogue page from the Singapore government National Library Board. Apparently, Web Analytics for Dummies is getting some attention over there. As of this writing, 1/3 of the available books are checked out. Hooray Singapore!

OK, Star Trek fans. Here's your chance to have some fun with Web analytics. Check out this post over at InformationWeek, where we learn how Matt Bailey uses Captain Kirk, et. al. to demonstrate how to analyze Web sites. Click here to read the article. I wish I had written ...

The Web Analytics Association (WAA) today announced the WAA Base Camp, a series of one-day web analytics workshops that offer valuable information for newcomers, current practitioners and veterans alike, providing a solid foundation in website measurement, with authoritative course materials taught by industry experts. The first workshop, "Introduction to Web Analytics," ...

Shopping cart abandonment. It's hardly a new storyline, but it seems no matter how often tech news reporters spotlight the topic there remains an enormous number of e-commerce venues that devour the information. That's because the problem is still a significant and costly one. According to a September 2006 MarketingSherpa report, the ...

Go-To-Market Strategies is banging the web analytics drum with questions like, "How well is your website performing?" Go-To-Market suggests, and we agree, that if you aren't asking yourself that question, you should be. And when you do, you should be answering it based on quantitative metrics and thoughtful analysis. Although Go-To-Market ...