Need some web analytics education? What better place to go than the Web Analytics Association? The WAA-UBC Award of Achievement program is designed to be the most complete, intensive course on optimizing business goals through web analytics for marketers and IT professionals. Participants gain practical approaches to assessing web analytics tools, ...

Google accounted for 65.13 percent of all U.S. searches in May, according to Hitwise. Yahoo! Search, MSN Search and Ask.com each received 20.89, 8.40 and 3.92 percent respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.66 percent of U.S. searches. That doesn't mean, ...

The analytics die-hards out there are probably already aware of the semi-recent (08/2006) acquisition of ClickTracks. Unlike my super-talented partner on this website, Jennifer Leclaire, I am not a journalist so I didn't feel led to comment on that bit of news. I did learn recently however that ...

Pedro and I are happy to announce that the book is on the store shelves, both brick and mortar and virtual. There's a couple of other new Web analytics books out there, or soon coming. It's good to see the publishing market embracing the concept and we look forward to seeing ...

As you may or may not know- Jennifer and I were invited to write Web Analytics for Dummies last year. While we both have writing credits to our name (Jennifer's the real pro, but my list of credits isn't too shabby) this was our first time writing a book for ...